This paper is a research paper that requires an examination of the  ways that Instagram has changed the business operations of companies that use it to sell products in the middle east. This study is going to be analyzed through the lens of Delone and McLean IS success model. This paper will only discuss the hypotheses and the theories. I attached the rubric and the requirements, as well as the hypotheses (feel free to add more) and the model.  Please use simple English with not a lot of complex words, and make sure you follow the requirements. Also, please use recent references (from 10 years ago or earlier.)