The Las Vegas Convention and Visitors Authority (LVCVA) is the official destination marketing organization (DMO) of Las Vegas for business and leisure travelers.  Internet marketing and website design are critical for DMOs.

Visit www.lvcva.com (Links to an external site.) (business) and www.visitlasvegas.com (Links to an external site.) (consumer).

1) Discuss possible market segments targeted by the business and pleasure visitors sites and 2) evaluate/critique the website effectiveness according to guidelines provided here and in Chapter 16: Direct, Online. Social Media, and Mobile Marketing.