Do not answer the case study questions by repeating the questions and then providing an answer.  Rather, provide an integrated paper that addresses the questions within the context of the case study.  The paper should have a good flow that includes an Introduction and a Conclusion.

2) You should be bringing in external research.  Using the text book to some extent is OK but you to do not want to rely on it.  Be sure to support your answers and proper APA format is required.

3) Do not use Wikipedia or blogs for research material.