This last discussion culminates the value of social media with respect to the entrepreneur’s investment in it. Numerous studies have pointed out that almost ALL Fortune 500 companies invest in social media. While it is still a struggle to make sense of the data, the overall value has not gone unnoticed. Currently, the standard is the 10/90 rule. 10% of the budget for social media should be spent on tools and 90% on people (smart people that can run all the numbers).

For this discussion , consider the following scenario and given a budget, determine how you would spend your available capital on social media. You may present this in a bulleted list