The assignment is about an article you need to read carefully and write a report about it. Below is the link for  The Globalization of Markets: Theodore Levitt article

(https://hbr.org/1983/05/the-globalization-of-markets).

This is what you need to do:

– Read the article carefully.

– Summarize the article in about two pages.

– Search the literature for those authors who were supporting Levitt concept and for those who are against it. Summarize their findings/discussions in about four pages.

–  In about four pages, provide your own feedback and opinion based on the your understanding of Levitt concept and on the literature that you reviewed.

The format of the report should be:  12-point Times Roman font, double-spacing, and one-inch margin.