A brief description of the firm and the product or service it will be providing in the chosen host market.

An assessment of how the characteristics of the firm (its competitive advantage, the products and services it sells, its organisational culture, and so on) help shape its international marketing strategy.

An analysis of the chosen host country; i.e. what are its salient characteristics?

What motives does the firm have for entering/exiting this market (e.g., efficiency-seeking, market-seeking)?

Where does this market stand preference to alternative markets? A rigorous approach to

this decision should be presented.

What is the nature of the competition in the market?

What is the business environment in the market, and how will this impact on your

business there? What barriers does the firm face?

I do not expect any introduction and conclusion in this essay. Please use academic article as referecence.