https://sweetteastation.com/    THIS IS The company that needs to be written about

MGT 101 SWOT Analysis Term Project
Revised 21SP

By now you have completed the Locally Owned Company Selection Assignment and the SWOT Matrix
Assignment.
As a starting point, use the feedback you have received from your instructor on the SWOT Matrix Assignment.
You are well-positioned to move forward with the SWOT Analysis Term Project.
Project Requirements

Your paper should be 1,200 words or more. Your paper will be measured on word count, not the
number of pages.
Submit your assignment as a Word document and do not save it as a pdf. If you are using a Mac
computer, be sure to save it as a .docx, .rtf, or .txt. Your instructor cannot open a Pages file.
Professionalism = 10%

Proper spelling, grammar, and punctuation.
You are required to use the attached SWOT Analysis Term Project template when writing your paper.
(This means that you are to open the attached template document and type your report in the
template.)
Adherence to the Management Department policy on plagiarism as noted the Syllabus & Info folder in
Blackboard.
Citation of Resources = 10%

Research is an important part of conducting an effective SWOT Analysis. For example, research about
an industry, competitors, demographics, and technology can provide great insight regarding external
Opportunities. To receive full credit, you must cite at least one source which justifies external
Opportunities.
Citation of at least three resources (other than your textbook) on a Works Cited Page. Here is a link to
help with citations. Either APA or MLA are fine; just be consistent:
https://owl.purdue.edu/owl/purdue_owl.html
Project Format
You are required to submit your work in the attached SWOT Analysis Term Project Template.
See the next three pages for additional details regarding the requirements for this project.
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For a summary of the percentage breakdown of how your work will be evaluated, refer to page 4 of this
document.
I. Company Overview = 5%
Do some research about the locally owned small business and identify at least three key facts about the
organization. If possible, visit or call the company and interview the owner or manager.
II. Strengths, Weaknesses, Opportunities, and Threats = 40%

Please review your SWOT Matrix Assignment before starting this section of the project.
Identify three each of Strengths, Weaknesses, Opportunities, and Threats. Be sure to take
advantage of your instructors feedback from the SWOT Matrix.
Provide one reason for each of the three Strengths, Weaknesses, Opportunities, and Threats. Be
thorough in your discussion.
Be sure to properly apply each of the three Strength, Weakness, Opportunities, and Threats.
o Strengths and Weaknesses: Do they represent internal resources over which the
business has control?
o Opportunities: Do some research to determine opportunities that represent external
environmental factors that an organization can use to its advantage. For example, you
can research topics such as the industry, demographics of the area, technology, and the
economy. Research will account for 10% of your project grade.
Opportunities are external factors that a company cannot control.
o Threats: Do they represent external environmental factors that hinder an
organizations ability to achieve a competitive advantage? These factors are outside of
a companys control.
Points will be deducted if reasons for each Strength, Weakness, Opportunity, and Threat are not
properly applied and well justified.
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III. Comparison of Strengths vs. Weaknesses and Opportunities vs. Threats = 5%

Review your research and answer these questions. 1) Do the Strengths outweigh the Weaknesses? and 2)
Do the Opportunities outweigh the Threats? Why or why not? Provide one reason for the answer to each
of these questions.
IV. Porters Five Forces = 5%
Review Michael Porters Five Forces Model from Chapter 3 on pages 51 – 55 in your textbook. This model
identifies the major threats companies will face that can have an impact on competitiveness, as well as
profitability. (The video case associated with Chapter 3 Task A provides an overview of the Five Forces
Model.)
With the company you are analyzing in mind, determine which of the Five Forces is most applicable.
Explain why you believe that is the case and justify with at least one reason.
You will need to relate your strategy to the Force that you identify as being most applicable.
V. Strategy = 20%

Review the strategies listed below in Chapter 5 (pages 106 109). Based on your analysis of Strengths,
Weaknesses, Opportunities, and Threats, choose one strategy from the list below that you think would be
most appropriate for this organization. What action would you take if you were the business owner?
Provide at least three reasons why you believe this strategy would be effective. When providing reasons,
tie at least one reason to Porters Five Forces.

Corporate Level Strategies: a plan of action that involves choosing in which industries and markets a
business should compete to achieve its missions and goals.
Concentration on a single industry
Vertical integration
Related diversification
Unrelated diversification
Business Level Strategies: a plan of action an organization develops to strengthen its competitive position
in the marketplace.
Low-cost strategy
Focused low-cost strategy
Differentiation strategy
Focused differentiation strategy
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VI. Key Things Learned = 5%

Share at least three things that you have learned from conducting your SWOT Analysis.
Breakdown of SWOT Analysis Term Project Grade as noted in Rubric*
Company Overview 5%
3 Internal Strengths 10%
3 Internal Weaknesses 10%
3 External Opportunities 10%
3 External Threats 10%
Comparison of Strengths and Weakness and
Opportunities and Threats 5%
Citation of at least 3 resources other than textbook 10%
Porters Five Forces 5%
Strategy (from list provided in instructions) 20%
3 Key Things Learned 5%
Professionalism 10%
Total 100%
*For additional detail regarding how your work will be evaluated, click on the SWOT Analysis Term Project
Assignment title to access the Rubric.
NOTE: As you complete this project, pay extra attention to the weighted value of each section. For example,
the Strengths, Weaknesses, Opportunities, and Threats section accounts for 40% of the project value. The
Strategy section is worth 20%. These are areas where you should devote significant effort.