Strategy Proposal

Continuing with the same brand you selected in Assessment 1, you will now propose a new Brand Strategy. Your proposed suggestions should be:

Justified through referenced work and linkages to findings from Assessment 1.
However, avoid simply repeating large bodes of text from your first assignment – aim for concision and to summarise

Articulated using stepwise and reflective conceptual arguments, that showcase your own independent thinking
Detailed in prescribing specific activities.

—In the Attached files you will find my first assessment that you have to refer to, in order to produce this new assessment

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