The purpose of this paper is for students to apply the concepts and theories of Strategic HR and apply them to either Southwest Airlines or Zappos. You can choose between Southwest Airlines or Zappos to complete this assignment.

Southwest Airlines: Watch the following video

https://www.youtube.com/watch?v=8_CeFiUkV7s

Zappos: Watch the following video

https://www.youtube.com/watch?v=Lfp9LHFIXfI

What is the companys competitive strategy? What are the sources of its success? How does it make money?
What are the foundations of the companys competitive advantage?
How are these sources of competitive advantage produced and sustained by what the organization does and how it does it?
To what extent are the companys sources of advantage difficult to imitate and likely to persist over time?
To what extent is the companys success based on the CEO/President?
How serious is the competitive threat? To what extent can competitors duplicate the companys business model? Why or why not?