Instructions
Select one of the following articles to review for this assignment.
Burnett, J., Menon, A., & Smart, D. T. (1993). Sports marketing: A new ball game with new rules. Journal of Advertising Research, 33(5), 2135. Retrieved from http://link.galegroup.com.libraryresources.columbiasouthern.edu/apps/doc/A14584556/AONE?u=oran95108&sid=AONE&xid=cdac492b>
Fink, J. S., & Parker, H. M. (2009). Spectator motives: Why do we watch when our favorite team is not playing? Sport Marketing Quarterly, 18(4), 210217. Retrieved from http://bi.galegroup.com.libraryresources.columbiasouthern.edu/global/article/GALE%7CA323350476/8b9888394fce2dc30a01b8e449031cc4?u=oran95108
Tokuyama, S., & Greenwell, T. C. (2011). Examining similarities and differences in consumer motivation for playing and watching soccer. Sport Marketing Quarterly, 20(3), 148156. Retrieved from http://link.galegroup.com.libraryresources.columbiasouthern.edu/apps/doc/A323259147/AONE?u=oran95108&sid=AONE&xid=334e838e
After reading the article, write a review of the articles main ideas, and share marketing strategies from the article that you might utilize to tap into the spectator and participant market in an effort to increase your own marketing techniques and profit margin.
Also, include the items below in your review.
Explain an instance where consumers may be both participants and spectators.
Explain consumer needs that impact the marketing process.
This article review must be at least two pages in length, not counting the title page and references pages. Include at least two sources on your references page to support your findings (one source will be the article you choose to use). Adhere to APA Style when constructing this assignment, and make certain to include in-text citations and references for all sources that are used.