Part I: Blogs

Why should an organization or business maintain a blog? What is the purpose of a blog? What can a business do to increase their blog traffic? In what ways is a blog for a business different than a personal blog? How can a blog help promote the area of business you work in or interested in working in? What are the most important aspects of blog writing?

Part II: Groundswell (I will upload photos of chapter 3)

Explain the Social Technographics Profile. What can this profile tell organizations about audiences? How might this data inform your social media campaign for this course.

Instructions: Your responses should demonstrate that you are applying the material from the notes and the readings. Your posts should be between 250-300 words. For full credit, you must demonstrate evidence of knowledge and comprehension from the readings. In this course, it is required that you use APA citation style for in-text citations and any references.