Disgruntled customers/employees sometimes retaliate by designing complaint homepages such as “I hate McDonalds”, killresortfees.com and “Untied Airlines: The Most Unfriendly Skies” or publish them on social media that go viral.

Watch video “United Break Guitars” at
https://www.youtube.com/watch?v=5YGc4zOqozo

How should companies react to these sites or events on the Internet?