Answer these Questions:

1. What is the strategic issue(s) that McDonalds needs to address?
2. What are McDonalds core competencies?
3. How does McDonalds make money?
4. What is McDonalds strategy? Has it changed over the last few decades, and if so, how?

Conduct the Following Analysis:

a. Porters Five Forces on McDonald’s industry
b. Identify McDonald’s core competencies and competitive advantages
c. Place key findings from your analysis into a SWOT