Please read the “LEGO” case and the article on “Failing By Design.” The material can be downloaded in the coursepack. Please answer the following three questions.

1. How would you apply the key concepts in the article “Failing By Design” in a start-up firm of your choice?

2. For the LEGO case, please analyze what has led the firm to the edge of bankruptcy.

3. As Jrgen Knudstorp, what would you do throughout the LEGO Group in order to turn the company around?

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