The objective of this assignment is to apply your knowledge of classical conditioning and memory in creating brand communication.
Use your knowledge of Classical Conditioning and create an advertisement idea that applies classical conditioning, on a product of your choice.
1. Choose any product category.
2. Give it a new brand name and justify your choice in light of your understanding of memory and recall.
3. Create an IDEA for a TV ad that applies Classical Conditioning to associate your new brand with a CR.
4. It is NOT MANDATORY to create the actual advertisement; just an ad idea.