create the core components of a small business Internet marketing plan. Your plan will outline how you will market and sell online a product (good or service) for a small business. Yours may use an existing product that is not currently sold online, or you may imagine a new product to sell online. The choice is yours!

Security and Payment Systems
Outline a customer data and privacy policy.
Determine an online payment system.

Implementation
Establish objectives that map to the marketing strategy.
Establish key performance indicators (KPIs).
Identify any implementation risks and mitigation plans.