This week we are going to revisit global communications.  During week 1, we discussed communicating with someone of a different culture.  Now that we have covered so much material, I would like to take a more professional look at global communications.  So many companies are multinational today.

For this week’s discussion, choose a multinational company and discuss their performance in at least one other country.  What changes did they need to make to be successful outside of the United States?  Were they effective?