Future of Marketing Education/Discipline

Future of Marketing Education/Discipline

Purpose of the Assignment
    Enhance students ability to solve structured and unstructured business problems
    Enhance students problem-solving skills through learning and evaluating others work
    Help students learn how to formulate questions and conduct analysis
    Help students learn how to analyze and present data in a meaningful manner
    Enhance students ability to utilize the study results for course-related purposes
    When applicable, enhance students skills related to working as a team to understand implications and reach conclusions
    Provide students greater learning experience

Required Readings:

Hunt, Shelby D. “For re-institutionalizing the marketing discipline in Era V.” AMS Review 10, no. 3 (2020): 189-198.

Chaos Theory: Please explicitly derive insights related to Chaos Theory. Your professor has provided a link as an example here, but please feel free to search and cite current literatures related to Chaos Theory as needed.


Please choose one of the articles/perspectives below as your third required reading for this option.

Suggested Readings:

Hunt, Shelby D. “Indigenous theory development in marketing: The foundational premises approach.” AMS Review 10, no. 1 (2020): 8-17.

Hunt, Shelby D. “The prospects for marketing strategy and the marketing discipline in Era V: is the prognosis promising or problematic?.” Journal of Marketing Management 34, no. 1-2 (2018): 86-95.

MacInnis, Deborah J. (2011). “A Framework for Conceptual Contributions in Marketing.” Journal of Marketing 75, no. 4: 136-154.

El-Ansary, Adel, Eric H. Shaw, and William Lazer. “Marketings identity crisis: Insights from the history of marketing thought.” AMS Review 8, no. 1-2 (2018): 5-17.

Campbell, D. T. (1965). Variation and selective retention in socio-cultural evolution, In Social change in developing areas. Eds. H.R. Barringer, G.I. Blanksten, and R. W. Mack. MA: Schenkman, 19-49.

Haig, Brian D. “The importance of scientific method for psychological science.” Psychology, Crime & Law 25, no. 6 (2019): 527-541.

Robinaugh, Donald, Jonas Haslbeck, Oisn Ryan, Eiko I. Fried, and Lourens Waldorp. “Invisible hands and fine calipers: A call to use formal theory as a toolkit for theory construction.” (2020).

Brick, Cameron, Bruce Hood, Vebjrn Ekroll, and Lee de-Wit. 2020. Illusory Essences: A Bias Holding Back Theorizing in Psychological Science. PsyArXiv. November 22. doi:10.31234/osf.io/eqma4

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