When the Deepwater Horizon rig exploded in the Gulf of Mexico in 2010, millions of barrels of oil spread to coastlines, harming wildlife and displacing thousands of citizens. The explosion of the oil well killed 11 crewmen and created a fireball visible for miles. After the rig sank into the ocean, BP spent months trying to seal the crude oil gusher. The global energy giant spent even more time and resources to undo the damage caused to local businesses and wildlife. This event, now considered the largest offshore oil spill in U.S. history, underscores the importance of creating ethics programs that might prevent crises before they happen.

How might the use of industry safety standards have helped BP prevent the Deepwater Horizon oil spill?
Which managers in an organization should take action to set quality standards and identify areas of potential misconduct or human error?
What role do crisis management and public affairs play in responding to a disaster like the Deepwater Horizon oil spill?
Reflect on this issue using the four lenses. What are your final thoughts?

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