SugarCubedSquared, Inc. manufactures candy in Riyadh and distributes its products throughout the KSA. The organization has over 300 employees in three locations. Its functional business units currently work in silos, with data pertaining to their various departments held in separate, legacy systems. The companys revenues are growing, and it has an online retail site.

As the companys IT manager, you have been tasked with recommending a Customer Relationship Management (CRM) an enterprise system to senior management. Address the following:

Which type of enterprise system would you recommend and why?
What are the benefits of implementing such a system?
What challenges do you foresee in implementing this system? How would you address these?
What are some of the vendors that offer such systems? Is there one thats preferable given the organizations needs? Why? What business factors should be addressed in order to make this determination?

Please include introduction and conclusion also use 9 references including this book as main reference Pollard, C., Turban, E., Wood, G. (2018). Information technology for management: On-demand strategies for performance, growth, and sustainability (11th ed.). Hoboken, NJ: John Wiley & Sons, Inc. ISBN: 9781118890790 book in attachment chapter 10 related to this assignment