Eco Femme Case Study

Evaluation Criteria:

Students will individually complete the case study report, due after the completion of the course on May 28, 2021 (Eco Femme Case). The case study report should be approximately 5 pages in length (double spaced). The structure of the report should be as follows:

1)    Title Page

2)    Introduction

3)    Body

4)    Conclusion

5)    References

Please note: The case study reports are to be formatted for APA. Be sure to use in-text citations and provide an APA formatted reference section.
Leverage the textbook, scholarly research, and credible online sources to develop and substantiate your responses


Analyze the 2016 sanitary napkin market in India. Identify the main challenges for EF.
What were the unique features of EFs cloth pads and how should EF position the pads relative to existing products? What are the implications for EF in terms of its sales strategy?
Evaluate EFs three options for its channel strategy. With which option should EF proceed?
What should EF do to support its channel strategy?

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