Provide a broad description of the new industry.
Describe the overall attractiveness of the industry.
Is this a growing industry?
Is this an industry that has a lot of growth potential?
What outside factors are affecting its growth?
Identify the factors that have allowed competitors to be successful in this industry thus far.
Summarize the overall net worth of the industry.
How is the industry currently trending?
Summarize the sales by region.
Define expected growth areas.
Describe the current market trends for the new industry.
What products or services are trending?
What are some current customer demands?