discussion unit 4

Chapter 6 discussed the Laws of Thermodynamics and their relation to energy and energy transfer. Energy transfers take place constantly in everyday activities. Think of two scenarios: cooking on a stove and driving. Explain how the second law of thermodynamics applies to these two scenarios.
The video below is a representative collection of ideas and conversations going on around the world on responsible consumption and production. Using thermodynamic theory as a foundation, devise and comment on what you consider to be a good rationale for responsible consumerism.

The video- 00:00
[Music]
00:05
now familiar did you know that we
00:09
Americans have about three times the
00:12
amount of space we did 50 years ago
00:14
three times so you think with all this
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extra space we’d have plenty of room for
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all our stuff right nope this new
00:25
industry in town a twenty two billion
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dollar 2.2 billion square foot industry
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that a personal storage we’ve got triple
00:33
the space so we become such good
00:35
shoppers that we need even more space so
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where is this lead lots of credit card
00:43
debt huge environmental footprints and
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perhaps not coincidentally our happiness
00:49
levels flat lines over the same 50 years
00:52
so I want to suggest that less stuff and
00:55
less space are going to equal smaller
00:58
footprint it’s actually a great way to
00:59
save you some money and it can give you
01:01
a little more ease in your life it’s a
01:03
story about us people being persuaded to
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spend money we don’t have on things we
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don’t need to create impressions that
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won’t last on people we don’t care about

01:16
what is the objective what is the
01:19
objective of the consumer Mary Douglas
01:21
asked in an essay on poverty written 35
01:25
years ago it is she said to help create
01:30
the social world and find a credible
01:33
place in it now that is a deeply
01:37
humanizing vision of our lives and it’s
01:40
a completely different vision than the
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one that lies at the heart of this
01:47
economic model so who are we who are
01:51
these people are we these novelty
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seeking hedonistic selfish individuals
01:57
or might we actually occasionally be
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something like the selfless altruist
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depicted in Rembrandt’s lovely lovely
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sketch here well psychology actually
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says there is a tension a tension
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between
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self-regarding behaviors and other
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regarding behaviors and these tensions
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have deep evolutionary roots so selfish
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behavior is adaptive in certain
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circumstances fight or flight but other
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regarding behaviors are essential to our
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evolution as social beings and perhaps

02:32
even more interesting from our point of
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view another tension between novelty
02:35
seeking behaviors and tradition or
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conservation novelty is adaptive when
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things are changing and you need to
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adapt yourself tradition is essential to
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lay down the stability to raise families
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and form cohesive social groups
02:50
unfortunately while the society is
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without a doubt the most prosperous and
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dynamic the world has ever created it’s
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got some major major flaws one of them
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is that every society has an ecological
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footprint it has an amount of impact on
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the planet that’s measurable how much
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stuff goes through your life how much
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weight is left behind you and we at the
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moment in our society have a really
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dramatically unsustainable level of this
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we are using up about five planets if
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everybody on the planet lives the way we
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did we’d need between five six seven
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some people even say ten planets to make
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it clearly we don’t have ten planets
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again you know mental vigil ten planets

03:36
one planet ten plants one plant right we
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don’t have that so that’s one problem
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the second problem is that the planet
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that we have is being used in wildly
03:45
unfair way have you ever wondered where
03:47
all the stuff we buy comes from and
03:48
where it goes when we throw it out I
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couldn’t stop wondering about that so I
03:52
looked it up and what the textbook said
03:54
is that stuff moves through a system
03:57
from extraction to production to
03:59
distribution to consumption to disposal
04:01
all together it’s called the materials
04:04
economy well I would spin to it a little
04:06
bit more in fact I spent ten years
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traveling the world tracking where our
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stuff comes from and where it goes
04:13
and you know what I found out that is
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not the whole story there is a lot
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missing from this explanation for one
04:20
thing this system looks like it’s fine
04:22
no problem but the truth is it’s a
04:25
system in crisis
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and the regenerative system in crisis is
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it’s a linear system and we live on a

04:31
finite planet and you cannot run a
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linear system on a finite planet
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indefinitely every step along the way
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this system is interacting with the real
04:40
world in real life it’s not happening on
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a blank white page it’s interacting with
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societies cultures economies the
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environment and all along the way it’s
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bumping up against limits limits we
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don’t see here because the diagram is
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incomplete so let’s go back sir let’s
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fill in some of the blanks and see
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what’s missing well one of the most
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important things that’s missing is
05:00
people guess people people live and work
05:03
all along this system will start with
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extraction which is a fancy word for
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natural resource exploitation which is a
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fancy word for trashing the planet what
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this looks like is we chop down the
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trees you blow up mountains to get the
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metals inside we use up all the water
05:19
and we wipe out the animals so here we
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are running up against our first limit
05:23
we are running out of resources

05:25
we are using too much stuff next the
05:29
materials move to production and what
05:31
happens there is we use energy to make
05:33
toxic chemicals in with the natural
05:35
resources to make toxic contaminated
05:37
products and of course the people who
05:40
bear the biggest brunt of these toxic
05:42
chemicals are the factory workers so you
05:44
see it’s not just resources that are
05:46
wasted along this system but people too
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whole communities get wasted so what
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happens after all these natural
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resources are turned into products well
05:54
it moved here for distribution the goal
05:56
here is to keep the prices down keep the
05:59
people buying and keep the inventory
06:00
moving we shop and shop and shop keep
06:04
the materials flowing and flow they do
06:07
guess what percentage of total materials
06:10
flow through this system is still in
06:12
product or use six months after their
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date of sale in North America 50 percent
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20 No 1 percent 1 in other words 99% of
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the stuff we harvest mine process
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transport 99% of the stuff we run

06:29
through the system is trashed within 6
06:32
months so in the end what happens to all
06:34
the stuff we buy anyway at this rate of
06:36
consumption it can’t fit into our houses
06:37
even though the average house side is
06:39
in this country since the 1970s it all
06:42
goes out in the garbage and that brings
06:44
us to disposal all of this garbage
06:47
either gets dumped in a landfill which
06:48
is just a big hole in the ground or if
06:51
you’re really unlucky first it’s burned
06:53
in an incinerator and then dumped in the
06:55
landfill either way they both pollutes
06:57
the air land water and don’t forget
07:00
change the climate
07:01
what about recycling does recycling help
07:04
yes recycling helps recycling reduces
07:08
the garbage to descend and it reduces
07:10
the pressure to mine and harvests new
07:11
stuff at this end yes yes yes we should
07:14
all recycle but recycling is not enough
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recycling will never be enough it’s not
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not just about products in people’s
07:22
homes we’ve got to think about the raw
07:23
materials that produce our products

07:26
obviously there’s fantastic
07:27
opportunities with recycled materials
07:29
and we can and will go zero waste and
07:32
there’s opportunities in a circular
07:34
economy but we’re still dependent on
07:36
natural raw materials
07:38
let’s take cotton Cotton’s brilliant
07:40
probably many people are wearing cotton
07:42
right now it’s a brilliant textile in
07:44
use it’s really dirty in production it
07:46
uses lots of pesticides lots of
07:47
fertiliser lots of water so we’ve worked
07:50
with others with other businesses and
07:52
NGOs on the betta cotton initiative
07:54
working right back down to the farm and
07:57
there you can have the amount of water
07:59
and half the chemical inputs the yields
08:01
increase and sixty percent of the costs
08:04
of running many of these farms with
08:05
farmers with low incomes can be chemical
08:08
inputs yields increase and you have the
08:11
input cost farmers are coming out of
08:12
poverty they love it already hundreds of
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thousands of farmers have been reached
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and now we’ve got 60% better cotton in

08:20
our business again we’re going all-in by
08:21
2015 we’ll be a hundred percent better
08:23
cotton take the topic of a hundred
08:26
percent target such like people
08:28
sometimes think that 100 percent is
08:30
going to be hard and we’ve had the
08:31
conversation in the business actually
08:33
it’s not 100 percent is easier to do the
08:34
90 percent or 50 percent if you have a
08:37
90 percent target everyone in the
08:38
business finds a reason to be in the ten
08:40
percent when it’s a hundred percent it’s
08:43
kind of clear you know and business
08:46
people like clarity because then you
08:48
just get the job done and I think
08:49
everybody would agree but now business
08:51
has to take full risk
08:52
ability for the impacts of your supply
08:54
chain many businesses now fortunately
08:57
have code of conducts and ordered the
08:59
supply chains but not every business far
09:01
from there and this came in IKEA
09:03
actually in the 90s we found with a risk
09:05
of child labor in the supply chain and
09:08
people in the business were shocked you

09:10
know and it was clearly totally
09:12
unacceptable so then you have to act so
09:14
a code of conduct with developed and now
09:16
we have 80 auditors out in the world
09:19
every day making sure all our factories
09:21
secure good working conditions and
09:23
protect human rights and make sure there
09:25
is no child labor but it’s not just as
09:28
simple as making sure there’s no child
09:30
labor you’ve got to say that’s that’s
09:32
not enough today I think we’d all agree
09:34
that children are the most important
09:36
people in the world and the most
09:38
vulnerable so what can a business do
09:41
today to actually use your total value
09:43
chain to support a better quality of
09:45
life and protect child rights we’ve
09:48
worked with UNICEF and Save the Children
09:49
on developing some new business
09:52
principles with child children’s rights
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increasing numbers of businesses are
09:55
signing up to these but actually not in
09:58
a survey many business leaders said they
10:00
thought their business had nothing to do
10:01
with children so what we’ve decided to

10:05
do is we will look and ask ourselves a
10:07
tough questions with partners who know
10:09
more than us what can we do to go beyond
10:12
our business to help improve the lives
10:13
of children
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[Music]

Your Discussion should be at least 250 words in length, but not more than 750 words.

Use APA citations and references for the textbook and any other sources used; you should use at least 1 APA citation and reference, but you can use more if needed. 

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