-Students are required to find one (1) current or a recent event that connects in some way
to a marketing topic we have or will cover in our course.

–  Students will be asked to write a summary of no less than 500 words

-Introduction of topic
Background and context
Connection to a specific topic (or topics) discussed this semester
Conclusion
What impacts does this story/event have on the marketplace?
What are some key takeaways you want for your readers to have?