Creative Brand Strategy

Objectives

Create a brand strategy for your entertainment business

Define your unique brand identity and develop creative concepts to establish your new company brand

Instructions

Using what you learned in the assignment readings and the brand identity lessons, you will create a new brand strategy for your entertainment business. You will define your unique brand identity  including your creative brief, research of your creative strategy, and specific brand identity including logo concepts,  your Brand Identity Prism, and your corporate culture, mission/mantra, and tagline.

Section 1.  Creative Brief

Section 2. Trademark: Pursuing Strong Brand

Section 3: Brand Identity

Resources

Brand Identity Guide, LinkedIn Learning
Art & Copy Abstract: The Art of Design
Article: Pursuing Strong Brand – see below
Defining Brand Identity by Carol Phillips:                                                                       
http:// www.slideshare.net/CarolPhillips/defining-brandidentity
Guy Kawasaki, Creating Mantra not Mission: http:// www.youtube.com/watch?v=jT7xlFTinIw
The Brand Gap, Chapter 3: Innovate, pgs. 73-79
Logo Review: http://www.UnderConsideration.com/brandnew
Brand Identity Guide example: http:// www.logodesignlove.com/brand-identity-style-guides
Corporate Culture (Zappos) https://youtu.be/WiIeImBFRK4