Using the product/service from the Market Research PDF, create a new brand for this assignment and write a 2- 4 page single spaced summary explaining your corporate identity.

A strong corporate identity communicates to the customer the product/service name, values and benefits of the product/service. Please choose a name, logo, company colors, and font for your company. Your corporate identity needs to be created from scratch. Search for logos to get ideas, but create your own. Create a logo and letterhead for your company.

The keystone messaging consists of messaging goals, presenting who your company is, customer outreach methods, benefits and ends with a strong call to action.

1. Target Market
I have identified and discussed the target market in terms of demographics, psychographics and buying situation. (half page)

2. Corporate ID
My corporate identity represents the product/service by name, logo, corporate colors and font. (1 page)

3. KEYSTONE MESSAGING
My keystone messaging includes the following essential elements: goals, company introduction, advertising mediums, features/ benefits and a call to action. (2 page)

4. Letterhead and Card
My keystone messaging appears on our letterhead and we have included a business card at the end of our assignment. 

For details, please see the example in the attachment.