Summative Assessment 2: Reflective Review (10%)

Aim: To reflect on and rigorously appraise the process and nature of your independent learning on the course, with a particular focus on the extent to which you have become a critically reflective scholarly-practitioner Learning Outcomes Assessed Critically reflect on the extent to which you have become a critically reflective …

Summative Assessment 1: Business Solutions Report (90%)

Aim: For students to conduct an individual in-depth investigation into a business problem and produce actionable recommendations Learning Outcomes Assessed Design and apply appropriate research methodologies and methods to investigate an important business problem.Critically evaluate theoretical concepts and apply these to an important business problem.Demonstrate expertise in research skills by …

Summative Assessment 1: Business Solutions Report (90%)

Aim: For students to conduct an individual in-depth investigation into a business problem and produce actionable recommendations Learning Outcomes Assessed Design and apply appropriate research methodologies and methods to investigate an important business problem.Critically evaluate theoretical concepts and apply these to an important business problem.Demonstrate expertise in research skills by …

Summative Assessment 1: Business Solutions Report (90%)

Aim: For students to conduct an individual in-depth investigation into a business problem and produce actionable recommendations Learning Outcomes Assessed Design and apply appropriate research methodologies and methods to investigate an important business problem.Critically evaluate theoretical concepts and apply these to an important business problem.Demonstrate expertise in research skills by …

Leadership Development II – Persuasion & Influence

Exercise II – Persuasion & Influence: Imagine that you are the home furnishings production manager.  The Carter group at Webster Industries has decided that it is in the companys interest to terminate your position. Clearly, it is in your personal interest to keep your job. Assume that you have an …

Leadership Development II – Persuasion & Influence

Exercise II – Persuasion & Influence: Imagine that you are the home furnishings production manager.  The Carter group at Webster Industries has decided that it is in the companys interest to terminate your position. Clearly, it is in your personal interest to keep your job. Assume that you have an …

Leadership Development II – Persuasion & Influence

Exercise II – Persuasion & Influence: Imagine that you are the home furnishings production manager.  The Carter group at Webster Industries has decided that it is in the companys interest to terminate your position. Clearly, it is in your personal interest to keep your job. Assume that you have an …

Leadership Development II – Persuasion & Influence

Exercise II – Persuasion & Influence: Imagine that you are the home furnishings production manager.  The Carter group at Webster Industries has decided that it is in the companys interest to terminate your position. Clearly, it is in your personal interest to keep your job. Assume that you have an …

Leadership Development II – Persuasion & Influence

Exercise II – Persuasion & Influence: Imagine that you are the home furnishings production manager.  The Carter group at Webster Industries has decided that it is in the companys interest to terminate your position. Clearly, it is in your personal interest to keep your job. Assume that you have an …

Any topic (writer’s choice)

Thinking of focus groups this week, how do politicians, running for the United States Presidency in particular, make use of focus groups and why? Is Bloomberg making use of focus groups, and other research methodological approaches, to craft his 450 million dollars worth of advertising so far? How important is …