Project Capstone
This assessment utilises concepts learned in Module 3 (Chapter 4 Needs, motivation, personality and self-concept), Module 4 (Chapter 5 Consumer perceptions), Modules 7 and 8 (Chapters 913 Family, social class, culture, sub-culture, cross-culture and consumer behaviour) and Module 9 (Chapters 14 and 15 Consumer decision-making). Create a consumer diary by …