Two-step flow theory While one purpose of this paper is to explain the communication theory, another focus is to explain why understanding theory will benefit you in the area of public relations, and to demonstrate how the theory is actually applied in a PR campaign. Each paper should follow the …

Answer the following questions regarding Amazon’s Alexa product/service. See referenced Final Exam Document, Amazon Annual Report, and Amazon Alexa documents. 1.    Understanding Marketplace            1)    How did the Amazon become the dominant competitor in online-retailing industry?            2)    What sources of competitive …

See attached document for full details!    Classroom textbook MUST be used as well as CHECKLIST FOLLOWED……. Introduction and instructions: In this Assignment you have the opportunity to demonstrate your understanding of concepts from your reading as applied to a simulation. First read the background concerning the scenario Adaptive Sports …

Post your analysis the mini-case “Happy Global Customers” from the text.  Make sure that your analysis follows the outline for a case in the syllabus. This is an important case and includes the dimension of culture on marketing. Don’t forget to include an analysis of culture and use Hofstede’s dimensions …

Decide the product or service that will be the subject of your Marketing Plan.  Looking for a brief proposal similar to one presented to management for a product or service idea.  You will choose a company that is either fictitious or one that you know well. Pick something of interest …

Litrature Hello, I am working with my group on a paper for Cat airport train in Vienna.My part is literature and analysis of the purchasing format  and the relation between the purchasing format and the costumer loyalty.Find the relation between the Purchasing format (online – offline )  and the costumer …

Develop a script for a role play using the scenario below. The role play will be based on the product or service of Toyota where you are engaging with the customer ScenarioYour customer is from a culturally diverse background, different from your own. Ensure you include advice and suggestions on …

Many of the stories in this unit focus on relationships: relationships between parents and children, relationships between husbands and wives, relationships among members of a community. Write an essay that explains how character, setting, imagery, and/or symbolism is used to develop a theme about

Discuss: What are the pros and cons of using qualtrics to implement projective techniques, compared to “paper and pencil” or other online methods (e.g., tracing tool, keylogging, etc.)?In what sort of marketing situations do you think word association / picture response can provide meaningful insight?

Choose a media corporation that 1) has a global audience, and 2) is NOT a module topic in our class, and write an analysis of the media corporation. You can use the Sony article (by Gershon & Kanayama) in our course readings as a sample for the analysis. Your analysis …