crisis communication

British Petroleum following the Gulf Oil Spill https://www.youtube.com/watch?v=Zlw1ANlaeWI&index=6&t=4s&list=PLj0jSqHa7PeHFDLXQM8xyvtlSdSW5hL2UWatch this video.Answer: What did BP do wrong in responding/communicating to Gulf Oil Spill, and what would you recommend they do differently in the event of an oil spill in NY Harbor?  If you are using the information outside the video please cite …

marketing

research three peer-reviewed journal articles on one of the 4Ps Price. Discuss why this might be one of the most important of the 4Ps. Once you have selected your three peer-reviewed journal articles, post a 750-words minimum synopsis of the major points from the research you read. Use subject headers …

Marketing research

Case Study 1John Daniel, a researcher at Georgia Metro Research, made the following notes about several ofhis clients to you, a newly hired trainee who has just graduated from college:Client A is a consumer packaged goods manufacture with a well-established brand name. Theclient has focused on manufacturing and distribution for …

Assignment: Marketing Plan, Part I

Assignment: Marketing Plan, Part IStudent Instructions: Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offering …

Marketing Strategy Evaluation-Redfin

ASSIGNED COMPANY:REDFIN-Real Estate Brokerage This assignment, while similar to a marketing plan, is somewhat different.  Marketing plans tend to be very detailed documents with very specific objectives and are usually replete with primary and secondary research or plans to collect data from research.  This assignment is an evaluation of the …

Components of Marketing

This week, you will compose a PowerPoint presentation explaining the marketing components related to private practice. Your audience is a group of recent Marriage and Family Therapists graduates and licensees looking to develop or expand their private practice. They are attending a workshop hosted by the local chamber of commerce, …

The Customer Relationship Management Plan

The Customer Relationship Management Plan Introduction: In the increasingly crowded global online marketplace, distinguishing one product from another helps the product become more competitive. One critical factor that distinguishes one brand from another is customer communications and customer relationships a company is able to build to promote and grow their …

Comparing Social Media

Topic: Comparing Social Media As social media and online marketing in general have become predominant forces in product promotion, it is incumbent on all marketing professionals to be conversant in the pros and cons of various social media platforms. In this discussion you have the opportunity to compare some of …

Strategic marketing

Background This module and class dawn on me how important business planning is. Wishing to have incorporated one business idea throughout the other course will have made sense. Starting on a new business adventure I am interested in, I found myself looking into the requirements in FL to start an …

4-2 Final Project Milestone Two: What’s the Message? Assignment

For this second milestone, you will identify the intended and unintended message of the media artifact that you selected for your final project and determine how biasincluding corporate biasmight have impacted the messaging of that artifact. I. Messaging: you will identify the intended and unintended messages that are portrayed by …