Glossier: Co-Creating a Cult Brand

Your case analysis will be prepared as an Insights Memo to an executive individual or leadership team of your choice. This could be your current organization, a past organization or even your dream employer. As the author of the memo, you will apply case analysis to make the social media …

Any topic (writer’s choice)

The case and instruction are listed in the attached pdf. As a primer to answering the questions, you may want to refresh yourself on the measures and vocabulary of market demand e.g., potential market, available market, target market, and penetrated market. HINT: Four broad types of methods for forecasting the …

Fortnite-Battle Royale.

We’re going to do a deep-dive into one of the hottest social games today: Fortnite-Battle Royale. Link:  https://www.epicgames.com/fortnite/en-US/buy-now/battle-royale Now read this article: https://www.forbes.com/sites/erikkain/2018/03/21/the-fortnite-phenomenon-why-epics-battle-royale-is-such-a-massive-hit/#3cb093ba6c92 You do not have to download or play the game, but do some research into it (but feel free to play if you want). Write up your …

3-1 Final Project Milestone One: Deconstructing Your Media Artifact

For this first milestone, you will analyze the media artifact (attached below) to identify the target audience, the design elements for the artifact, and the tools used originally to create the image. This milestone will allow you to practice deconstructing your artifact and to receive feedback on this attempt, which …

Any topic (writer’s choice)

write Situation Analysis, Swot Analysis, and Competitive Analysis for the company/brand of Disney+ for your marketing plan. Situation Analysis includes: market size, growth opportunities, and changes in the market, government regulations, and any other factors that influence our market. SWOT Analysis includes: strengths, weaknesses, opportunities, and threats. It includes a …

news analysis and discussion

Uncover a current or recent (within the current month/year) news item from a credible news source that RELATES TO YOUR CLIENT — Fox Sports app (either about your client, the industry, or the client’s competition).  The goal for the final uncover blog posts is to be focused on monitoring news …

marketing strategy Analysis

by reading the case, you will take the role of Sarah Ryan, VP Marketing for Portland Drake Beverages (PDB) as described in the case Crescent Pure.  Sarah is responsible for marketing Crescent Pure a brand that competes in the nonalcoholic functional beverages market in the U.S. The product was acquired …

marketing

Identify a recent purchase (or an example) of each of the 4 types of consumer products?– Convenience– Shopping – Specialty– UnsoughtDescribe the buying behavior, the price, distribution & promotion of all 4 products.You will likely have to do some research on the products for this discussion. Be sure to cite …

marketing

you will summarize in a minimum 500-words (you may use up to 1000-words) a synopsis of your Marketing project this semester.  Include and cite from two of your references used for this project in current APA format. You would never attach your project paper here but summarize key concepts / …