SEO

Benefiting from Social Media Social media is a ‘new’ concept in the realm of online marketing. While not a direct SEO ranking influencer, it is an influencer of trust and brand awareness. Think about the company/companies you’ve been analyzing these past few weeks; how do you think utilizing social media …

SEO

Making the Move to Mobile Mobile SEO has become to newest craze within the SEO industry. From mobile searches out numbering desktop searches to Google’s mobile First initiative, it’s something that all SEO professional need to keep in mind in order to be successful. I want you all to find …

Marketing Outline

Marketing Plan Assignment Directions Marketing is the process of creating customers, and customers are the lifeblood of your business. In this section, the first thing you want to do is define your marketing strategy. There is no single way to approach a marketing strategy; your strategy should be part of …

SWOT & PEST Analysis

doing a SWOT and PEST analysis on an international media company (e.g. Walt Disney) which should include:Overview of the CompanyIts key business and financial performance in recent yearsDetailed description of SWOT Analysis (marks will be given on the number of points)Detailed description of PEST Analysis (marks will be given on …

Intercultural Communication

Topics for Midterm Essay1)  Everybodys talking about the Korean film Parasite, the first non-English-speaking movie to win the best picture Oscar. This is a phenomenal Intercultural Communication (IC) success and a potent demonstration of soft power. What has the movie done right from an IC perspective? What lessons can China …

SWOT& PEST Analysis

a SWOT and PEST analysis on an international media company (e.g. Walt Disney) which should include:Overview of the CompanyIts key business and financial performance in recent yearsDetailed description of SWOT Analysis (marks will be given on the number of points)Detailed description of PEST Analysis (marks will be given on the …

LOCAL LION COFFEE SHOP: MARKETING STRATEGY

Local Lion Coffee shop is suffering from the new competitor Starbucks. The manager and its owner, Davis, is looking for a way to burgeon the sales by improving its consumers loyalty. Identify 3 alternative solutions and provide 2 pros and 2 cons for each alternative.You need to submit your assignment …

Discussion

DiscussionNo unread replies. No replies.In The New Marketing, Chapter 4, I uploaded, focus on the customer journey and activating brand purpose. Read the chapter and then answer these questions: 1.Why is it important for a brand to have a brand “purpose?”2.How important is trust and how would you define a …

marketing

The concept of integrated marketing communications describes the most prevalent promotional activity in the marketplace today. Consumers are multifaceted, and businesses know that the use of one promotional mix tool alone is no longer adequate. Include both of the following points in your discussion: Discuss a popular national product or …