news analysis and discussion

Uncover a current or recent (within the current month/year) news item from a credible news source that RELATES TO YOUR CLIENT — FOX sports app (either about your client, the industry, or the client’s competition).  The goal for the final uncover blog posts is to be focused on monitoring news …

Amazon Raises Price for Prime Membership Options Menu: Forum

Pricing is a very strategic part of marketing. And, yes, we know that price is one of the four Ps and is usually referred to as a tactic. However, when an organization is setting strategic objectives, price is a critical factor to meeting the objectives. However, it is relatively rare …

Case Study: Cats, Kibble and Cable TV

The case for this section (Cats, Kibble and Cable TV) begins on page 387 of the text.The questions to be answered are spread throughout the case: Task #1: Understanding the Data has six questions. Be sure to answer “why” for each question, not just provide an answer of “yes” or …

Position Paper Description

Description of Position paper Minimum – 500 words What is a position paper? In a position paper, you must select a controversial topic one that has multiple sides or reasonable options. A position paper is an argument in favor of a perspective as well as an argument again the other …

discussion

Article: 1.  Keller, Kevin Lane. Building customer-based brand equity (CBBE): A blueprint for creating strong brands. Cambridge, MA: Marketing Science Institute, 2001. {Please see the attachment} Podcast: 2. Podcast: Netflix Versus the World, WSJ, 2019 https://www.wsj.com/podcasts/the-journal/netflix-versus-the-world/f191b649-bf94-4cfa-91f1-0651b4f55f56 ————————————————————- DISCUSSION QUESTIONS 1. Customer-Based Brand Equity (CBBE): How does this customer-based brand equity …

understanding the customers

Students will understand customer behaviour by analysing how personal characteristics can influence the way the target audience responds to advertising. In addition, they will investigate how the target audience interprets and stores marketing communication messages, which will help in enabling marketers to define the important factors that will affect the …

Virtual reality bank

This a project about virtual reality banking service. Please write 2 pages about the key industry insight and key customers insight. Our job is to sell an application to the bank with many millennials customers who have extra money but don’t know how to manage their finance, including financial investment.

Media Critique

Attached to the order are the papers instructions. Please feel free to ask me any questions. You’ll only be doing this after step 3 as I will complete step 4 after the papers done. I would of course want to know what your media suggestion is so it’s easier for …

Developing and Implementing a marketing plan

Developing and Implementing a Marketing Plan Course Touchpoint MBA640 Thus far, I hope youve found this course and the subject of business marketing to be both intriguing and informative  to your professional goals. Through your course projects and reading materials, you now understand the value of analyzing consumer behavior and …

Digital Marketing Analytics

Project 3 Scenario Transcript MBA640   It is early Friday morning and you are already looking forward to a relaxing weekend when you receive a call from the CEO of MCS, Jillian Best. Good morning, can you be in my office by 9AM? she asks. There is someone I would …