The case is a shortened version of an actual situation that Subway found itself in during the 1990s. But it is still relevant today. In fact if you are familiar with Subway’s current promotions, you should be able to glean that the source of it goes back to this research and Subway situation. Although Subway’s current situation might give some insight about the case, please  make recommendations based on the facts provided in the case at the time. If you were given this situation back then, what would your suggested answers,