In previous weeks, you went into the New York Times Small Business Case Study file and chose either an e-commerce or service related business to report on. This week you will head back into the extensive list of small businesses case studies provided by the New York times and choose a product-oriented small business to describe the that business must plan for in order to assure continued viability. Start this discussion the same way you did in week 2, by noting the business name, owner, and type of business the entrepreneur is in. Then review the challenges this business found itself in and what solutions it applied. Finally, recommend one additional solution to the challenge the entrepreneur could have considered.