Have you had any experience with a brand that has done a great job with relationship, permission, experiential, or one- to-one marketing? What did the brand do? Why was it effective?  What would you change? ( please write brand IKEA)

Also please read the writer I Uploaded in file, give sone suggestions and opinions about the writer.
 
Feel free to share examples and insights from online sites and sources to support your responses.

Additional Resources:

BrandWeek  (Links to an external site.) https://www.adweek.com/category/brandweek/
Interbrand (Links to an external site.) https://www.interbrand.com/newsroom/
Brand Strategy Insider (Links to an external site.) https://www.brandingstrategyinsider.com/
Think with Google (Links to an external site.) https://www.thinkwithgoogle.com/
Social Media Today (Links to an external site.) https://www.socialmediatoday.com/
Forbes CMO Network (Links to an external site.) https://www.forbes.com/cmo-network/#39b033d21995
Strategy+Business  (Links to an external site.) https://www.strategy-business.com/tech-and-innovation
Inc.com (Links to an external site.) https://www.inc.com/
The Verge (Links to an external site.) https://www.theverge.com/
GreenBook Blog (Links to an external site.) https://www.greenbook.org/mr/
Marketing Dive https://www.marketingdive.com/