This writing assignment is intended to continue our focus on the customer as the center of all marketing activities. 

Watch the following video:  https://www.youtube.com/watch?v=5f6z96HWerE

Using the SWOT slide (attached) as a guide, in 1 page minimum (1.5 pages maximum), single spaced, 12 point font, please explain the iconic nature of Apple products. Remember to go deep here. The loss of Steve Jobs is a monster threat for instance.

From your own experience and the movie, address the issue of “why”.  Why has Apple been so successful? Why are its customers (like many of you) so loyal? etc. What about Bill Gates and Microsoft? Again, a why might be helpful.