When faced with a rival, an organization can cooperate, compete or ignore it. Because of the interconnectedness of our global economy, ignoring a rival puts an organization in peril. National borders offer much less protection from competition. So, firms must make moves based on their overall strategies to remain relevant and profitable. While competition offers the possibility of capturing an entire market, cooperation may yield superior results at lower costs. There is no one correct choice for an organization; any moves must be carefully considered and based on a thorough strategic analysis. MUST HAVE 5 CITED REFERENCES.