You must answer any 2 questions of the 4 questions provided by Marketing Management. Approximately 1000 – 1250 words per question. If needed, use in-text citation.
Critically discuss the benefits that building brand equity brings to the customer and the company marketing the brand. Illustrate your answer with examples.
Explore the value of auditing of the variables in the marketing environment from the perspective of the Marketing Manager.
Marketers need to plan their marketing communications strategy effectively. Critically assess the different stages of communications planning that are essential to the delivery of an integrated marketing communications strategy.
Critically discuss how a firms marketing strategy is influenced by the process of segmenting, targeting and positioning.