Part 2: Individual Audience Adaptation Exercise Submission
To earn 10 points for Part 2, offer advice to Mark Carol on how he might write this email to the
Marketing Team (no email format necessarytotal length should be about 200 to 300 words).
As VP, Mr. Carol has not had much direct contact with these employees (he mainly meets with Team
Directors, who disseminate critical information down the communication channel). Some of the goals
with this new message might include
managing any emotions that could complicate or hinder communication or productivity
persuading the team that this hire was a positive move for the company
generating excitement on the team regarding John
any other concerns you may have from your experiences
You are welcome to add any additional details or facts you feel are important to achieve these goals.
Questions to think about as you offer your advice
What could be some of Mark Carols concerns about this situation?
How much should we value facts versus rumors (Do we listen? Do we just use them for
context and information? Do we address them directly?)
What issues from our readings so far might influence your approach in a situation like this?
(credibility, routine messages, negative messages, persuasive messages, etc.)
Dont worry about this being formally-writtenyou and Mark are coworkers, and there is no right
answer. Submit your advice on Blackboard under the Audience Adaptation Exercise submission
area.