Complete a situation analysis for the Suunto smartwatch, which you can see here: https://www.suunto.com/en-us/Products/Sports-Watches/suunto-7/suunto-7-black-lime/ (Links to an external site.)

The outline for your situation analysis can be found in Appendix B of your textbook (The Advertising Plan).  You should complete all parts of Part II, the Situation Analysis, for this portion of your assignment.  It is worth 20 points although the exact number you earn depends on how well you complete the analysis.

Your text contains valuable information on how to complete this analysis in Chapter 8 under “Strategic Planning: The Marketing Plan.” Other important information that is essential for your document is found in Chapters 5 and 6.

How to complete your situation analysis:

1) it should be created as a Word document in outline form as suggested by the appendix outline
2) you should carefully cite all of the sources that you consult.  Use APA style for citations (APA citation guide HERE: https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_style_introduction.html (Links to an external site.))
3) do not, under any circumstances plagiarize.
4) in general, the more thorough your information, the more relevant sources you consult, and the more thoughtful and careful your analysis, the more points you will earn. To qualify for the maximum points, all relevant situation analysis headings must be complete.
5) the paper is due by midnight on October 6.  Late submissions will not be accepted.  You can upload it in this assignment.