Pick a company you like and for which you can find information for the following elements.
For each of the following items include a heading and then your analysis.
1.) Provide the companys mission statement and a short introduction to the company.
2.) Identify the internal strengths and weaknesses of the company you chose.
3.) Discuss the companys competitors and their strengths and weaknesses.
4.) Determine your companys strategy and how it compares to the closest competitor.
5.) Explain whether the companys intention is to be a leader or follower within the industry.
6.) Assess the opportunities and threats (legal, technological, social, and economic) facing the company. Does the company cope with these issues well?
7.) Identify the most significant trend you think will impact the business in the future and discuss how the company intends to minimize or capitalize on this trend.
8.) Support your marketing plan with reference sources from either the text or outside sources.