Produce an essay analysing the strategic situation of a specified case company Uber (case study is enclosed).
Information comes solely from the enclosed case study. No outside information is allowed for organisation and/or industry specific information not contained in the case study.
This essay must contain the following elements:
Part 1 individual analysis
Conduct the following analyses on the organisation or its sector in 2017
a)    Porters 5 forces analysis of the sector OR
b)    Resources/Competence matrix analysis of the organisation
c)    Measuring the performance of the organisation using an appropriate framework – Egans Organisational Model A or any other tool

Part 2 Strategic issues
Explain the main strategic issues (both external and internal) facing the organisation in 2017, using appropriate module tools and techniques to explain why these are the main strategic issues the organisation faces

Part 3 Strategic options
Identify three strategic options to resolve as many of the above strategic issues as you believe is practicable, and then evaluate these options using Suitability, Feasibility and Acceptability criteria, identifying your preferred option(s) with reasons. provide SFA analysis and scores for the issues identified in part 2.