Follow everything writing on both documents.

required to assess the chosen business using all sources that will include (but not limited to) the companys website, customer reviews, and other promotional collateral.[ SOURCES TO USE ON THE WORD DOC] 2.Using tables, undertake MACRO analysis of your chosen business [AIRBNB]. analyze the segmentation and selected target market(s), differentiation and positioning, value proposition, and the product/service and its branding.