Imagine that you are an operations manager of a large business that produces large amounts of popular paper towels; this is the only US production plant located in the Midwest. Because of a recently considerable increase in paper towel demand, you have to consider whether or not to open another production line producing additional paper towels. What information must the data analyst collect using customer polling in social media and the internet to understand future paper towel demand in the US? Also discuss what other options you have other than adding one production line at the plant to produce more paper towels?