Lev Manovich’s “The Practice of Everyday (Media) Life” explores shifts in the digital era in the relations between how individuals deploy tactics vs. how institutions deploy strategies. One example of this is how people use objects or productsbe it an article of clothing or a piece of mediaIn ways not intended by their creators. >> Drawing on at least one quote from Manovich <<, discuss a real-world example of this in the media landscape of today, be it an example from your own media consumption or that of others. **Article provided in pdf**