Needs to be written in first person. In your essays introduction discuss your intentions, what are you going to convince the partners of during the presentation? Your points should be grounded in research vs. common knowledge. which tools/applications
(apps) should you adopt and why? How will the tools/apps influence the way you conduct or promote the business?
persuasive dialog (an essay)  that makes the case for which social media channels and mobile apps your business will adopt.