Nokia had been through tough times when this memo was written and sent to employees.  The CEO had just recently been hired to turn around the company. Carefully read the Nokia background material attached and the memo itself.

Stephen Elop and Nokia-2.pdfIn February 2011, Stephen Elop, the companys new CEO, distributed a memo to all employees.

Put yourself in the place of Nokia employees. Use your imagination when you read it.

AS a Nokia employee, you’ve just received the memo. Rate the effectiveness of Elops memo and the strategic messaging from an employee perspective.

Describe your reaction to Elop’s memo.