1.    There is no restriction in the ad project, but hypothetically, IF you had to select only one broadcast medium, TV or radio, which do you believe would be the preferred advertising medium for your projects tangible good given todays dynamic environment? Be sure to cover the pros and cons of each medium in your answer.

2.    What about print media, especially given the current external marketing environment (economic, legal, social, cultural, etc.)? Explain the top priorities relating to your ad projects tangible good.

Project is Food Trucks