Once you have read the assigned chapters for the week, answer the related discussion question below. Three posts are required for this week’s discussion. Your first post to should answer the assigned question and your next two posts (which are responses to other students’ or the instructor’s posts) should be done on two other separate days. You should post on at least three separate days throughout the week (one initial post plus two responses = three total). Back up the posts with factual information from the textbook, research, work/life experiences, etc.

I am looking forward to some great discussions! 

Discussion Grading Criteria:

Thoroughly answered all of the questions: 40 points possible
Quality response to at least two classmates and/or Instructor: 30 points possible
References to text and/or other sources:  10 points possible
Spelling/Grammar at the college level: 10 points possible
Posted on 3 separate days:  10 points possible
Total: 100 points possible

Please remember that YOU MUST POST ON AT LEAST THREE SEPARATE DAYS

Week 2 Discussion Question:

Name and describe the stages in the adoption process and discuss the importance of this model for marketers.

To post to the discussion, click on Week 2 Discussion title above, then Create Thread.